Strategic Plan

      South Bruce Community Branding

We are about to start the exciting journey of updating our brand - including our community logos and a catchy tagline, to make our community feel more united and to boost our pride.  

South Bruce Brand Questions Answered

We have heard from you and want to address some questions in regard to our current South Bruce Brand project.  The cost for this project is being paid for through the 2023 Multi-Year Funding Budget for Planning and Capacity building and is not paid for through our tax base.  The branding process is necessary so that all businesses within our municipality have equal opportunity for grants and resources.  Both branding and façade guidelines are a requirement to be eligible for granting opportunities both through Bruce County and municipal funding programs. 

We have recently updated our Community Improvement Plan Areas (CIPA) to include all commercial buildings in the 3 communities of Mildmay, Teeswater & Formosa, as well as a Municipal Wide CIPA.  The final step to complete this process for grant eligibility for our South Bruce Businesses is to establish and review current branding and façade guidelines in each of the communities.

Through this branding process, together we will:

• Creating a new municipal logo incorporating aspects of the 3 communities
• Create a new municipal tagline
• Create new logos and taglines for Mildmay, Teeswater & Formosa
• Review existing branding and facade guidelines for Mildmay and Teeswater and potentially revise based on community input
• Create branding and façade guidelines for Formosa so they are eligible for grants

Once branding is established, we will also use this to help us promote and market South Bruce as a place to work, live and play.

Project Timing Guidelines

Our Corporate Strategic Plan defines our vision of success for the next five years based on the needs, values, and aspirations of everyone in the community. It also provides Council and staff with a roadmap for future decision-making to helps us prioritize key programs, services, and initiatives.

Mission

To provide appropriate and efficient services and programs to the residents of the Municipality of South Bruce that will enhance the quality of life, provide a safe and desirable environment to work and raise their families.

Vision

South Bruce is a growing, dynamic, agriculturally rooted community that provides accessible and affordable amenities for residents and businesses, creating an environment supportive of growth, vibrant downtowns that foster small business, and a unique, year-round destination experience.

What we value

Our key principles define what we value within the Municipality. They include:

• Empathy, respect, and ongoing communication
• Progressive Municipality
• Reliability and stewardship
• Healthy and safe living

Key priorities

We have identified seven key priorities to give direction to our Strategic Plan. We conducted community engagement and primary research to ensure our priorities were based on the needs of all community members.

Action plan

A detailed action plan for each of these five goals will provide direction for our community. It will help us set performance measurements and ensure that our vision and mission are accomplished.