We are about to start the exciting journey of updating our brand - including our community logos and a catchy tagline, to make our community feel more united and to boost our pride.
South Bruce Brand Questions Answered
We have heard from you and want to address some questions in regard to our current South Bruce Brand project. The cost for this project is being paid for through the 2023 Multi-Year Funding Budget for Planning and Capacity building and is not paid for through our tax base. The branding process is necessary so that all businesses within our municipality have equal opportunity for grants and resources. Both branding and façade guidelines are a requirement to be eligible for granting opportunities both through Bruce County and municipal funding programs.
We have recently updated our Community Improvement Plan Areas (CIPA) to include all commercial buildings in the 3 communities of Mildmay, Teeswater & Formosa, as well as a Municipal Wide CIPA. The final step to complete this process for grant eligibility for our South Bruce Businesses is to establish and review current branding and façade guidelines in each of the communities.
Through this branding process, together we will:
Once branding is established, we will also use this to help us promote and market South Bruce as a place to work, live and play.
Our Corporate Strategic Plan defines our vision of success for the next five years based on the needs, values, and aspirations of everyone in the community. It also provides Council and staff with a roadmap for future decision-making to helps us prioritize key programs, services, and initiatives.
To provide appropriate and efficient services and programs to the residents of the Municipality of South Bruce that will enhance the quality of life, provide a safe and desirable environment to work and raise their families.
South Bruce is a growing, dynamic, agriculturally rooted community that provides accessible and affordable amenities for residents and businesses, creating an environment supportive of growth, vibrant downtowns that foster small business, and a unique, year-round destination experience.
Our key principles define what we value within the Municipality. They include:
We have identified seven key priorities to give direction to our Strategic Plan. We conducted community engagement and primary research to ensure our priorities were based on the needs of all community members.
Business attraction and support |
We plan to fill our industrial and business parks, increase business incentives, and support smaller businesses. |
Economic development |
We recognize the need for a dedicate economic development officer and economic development function to create a successful economic development plan for our community. |
Tourism opportunities and development |
Our focus for tourism is to grow and develop niche opportunities such as agri-tourism and cultural and heritage tourism. We also plan to attract and retain youth by increasing recreation and entertainment options within the community. |
Sound planning practices |
We plan to prioritize long-range planning and community revival. Actions include updating main streets, re-developing downtown area, and preventing ‘red-tape” development. |
Attracting a seniors’ housing and services development |
We are committed to developing our seniors’ housing and services so that we can provide for the needs of our community through improved support and critical care options. |
Political soundness |
Our priority is to redefine our political structure by creating a municipality that is supported by a strong Council vision and led by open-minded leaders. This will include equal representation on Council and help us remove restricting growth in our organization. |
Community cohesion |
We plan to foster unity with our citizens and stakeholders of the community by working more cooperatively within our own community and surrounding areas. This progressive approach will help us connect with our community more equally. |
A detailed action plan for each of these five goals will provide direction for our community. It will help us set performance measurements and ensure that our vision and mission are accomplished.
Goals |
These five goals will help us develop and implement the Corporate Strategic Plan:
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