Municipality of South Bruce adopts Strategic, Economic Development Plans

For Immediate Release
September 24th, 2021

SOUTH BRUCE, ON – South Bruce Council adopted both a new Corporate Strategic Plan, and an Economic Development Strategy Update for the Municipality at a recent Council Meeting.

The Corporate Strategic Plan is designed to be a guide for Council and staff in the next several years (2021-2025). The plan lays out key goals, such as fostering a favourable business environment, attracting investors and residents, and promoting environmentally sustainable practices throughout the community, among others.

The development of the Plan was made possible through engagement activities with residents, businesses, service groups, Municipal staff, and Council members through the spring of 2021. Participants had the opportunity to share their thoughts on the strengths and weaknesses in the Municipality, in order to provide a clear path on next steps and improvements.

In a message to the public, Mayor Robert Buckle stated that the Corporate Strategic Plan “presents us with great opportunities and concrete actions to undertake in the next few years.”

“I look forward to working together to continue to improve how we operate, offer services, and advance common interests for the betterment of all the communities that make up our Municipality,” he added.

Similarly, the Economic Development Strategy Update was also prepared earlier this year with valuable input from the community.

The Update highlights three Strategic Objectives for economic development, which are Foundations & Follow-Through, Agri-Business Reboot, and Village Revival. Each of these Objectives is detailed with additional priorities and actions.

The Executive Summary notes that the Update was prepared factoring in “normal community growth, not including the ongoing NWMO Project.” Separate economic development studies and planning will be done next year which will consider the potential impact of the Project if it is ultimately sited in South Bruce.

Both the Corporate Strategic Plan and the Economic Development Strategy Update were prepared by MDB Insight, the Canadian consulting company which was retained by the Municipality for the development of the previous Strategic and Economic Development Plans.

“These two important documents provide Council and staff with a clear view of what the community would like to see in the way of economic development, planning, and operations. I look forward to working collaboratively to meet the goals and objectives we have agreed upon and incorporating them into our work,” said CAO/Clerk Leanne Martin. 

To read the Corporate Strategic Plan (2021-2025) and the Economic Development Strategy Update, the public is encouraged to visit the Plans, Reports and Studies page on the municipal website.

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